Sweet Sugarbelle, an online blog by Callye Alvarado, partnered with American Crafts in 2015 to create a product line of food decorating products. Designed to break down the art of cookie decorating, each cookie cutter set includes templates and instruction cards to simplify the process. Below is the Valentine’s Day 2017 collection of cookie cutters, gift boxes, gift tags, and cookie pouches; sold to retailers worldwide.
I was responsible for the product, packaging, and sales catalog design for this project.
GIFT BOXES & TAGS
Designed in coordination with Callye Alvarado & Curt Jensen.